The medical journal Health Affairs spent years planning its special issue on health and racism, which it published at the beginning of February. The journal wanted to reach new readers by promoting the issue through targeted advertisements on Twitter and YouTube.
That’s why it was so frustrating when Twitter and Google blocked its ads before they could go up, says Patti Sweet, the director of digital strategy at Health Affairs. The journal’s YouTube account was also suspended, which Sweet believes was a result of ads for the special issue. Sweet wrote a blog post outlining that frustration last week, saying she thought the use of the word “racism” was the trigger for the rejections.
But Twitter and Google say the ad rejections didn’t...
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