The swipe-up will be no more. Instagram is seemingly planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th, according to a notification viewed by The Verge. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.
It’s unclear why Instagram is retiring the swipe up — a feature that’s spawned its own category of GIFs and a phrase that’s now part of the lexicon. However, a test from earlier this summer might provide a clue. In June, Instagram began testing these stickers for various users, not just people who already had swipe up privileges. (Users...
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